Commercial

Over the years, I’ve worked internationally across the commercial industry, moving between fast-paced run-and-gun shoots and larger, more structured productions. That range of experience has shaped a flexible and adaptable approach to filmmaking, balancing authentic storytelling with polished, high-end visuals.

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Most of my work has been focused on the food and sports industries, developing a strong visual approach centered around energy, movement, texture, and atmosphere. From action-driven campaigns to visually detailed culinary content, the focus has always been on creating imagery that feels dynamic and emotionally connected. I’ve also worked extensively with hotels and the tourism industry, producing content that highlights the character, experience, and identity of destinations and hospitality brands. In addition, I bring experience across corporate and fashion productions, adapting to different creative directions, audiences, and production scales.

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Comfortable working both independently with lightweight crews and within larger production teams, I’ve been involved in projects ranging from agile documentary-style shoots to high-level commercial productions. Whether directing, shooting, or collaborating closely with clients and creative teams, the priority is always delivering strong visual storytelling with a cinematic and natural feel.